Performance of Top 5 Reference Apps on Unified Platform in Denmark, Q2 2025

In the second quarter of 2025, the performance of the top five reference apps on the unified platform in Denmark revealed interesting trends in downloads, revenue, and active user engagement. This data, sourced from Sensor Tower, provides valuable insights into the app market dynamics.

Merlin Bird ID by Cornell Lab saw a notable increase in weekly downloads, peaking at approximately 7.2K in early May. Active users also grew steadily, reaching around 47.2K in mid-June.

Google Translate maintained a consistent download rate, with a significant rise to 5.5K by the end of June. Active user numbers fluctuated, peaking at over 326K in mid-May.

The Bird Sounds Identifier Call ID experienced a significant increase in both revenue and downloads. Revenue peaked at $1.1K in late June, while downloads reached 1.7K in early June. Active users grew steadily, topping at 4.6K.

For MyHeritage: Family Tree & DNA, weekly revenue was highest at $4.9K in late April, with downloads remaining relatively stable throughout the quarter. Active users hovered around 2.3K mid-quarter.

Finally, EveryScan・Identifier & AI Lens showed a stable revenue trend, peaking at $928 in late May. Downloads and active users demonstrated modest increases, with the latter reaching 5.6K by the end of June.

For a deeper dive into these trends, more insights are available on Sensor Tower.